Tuesday, December 30, 2014

New Years' Resolutions

It's that time of year when a lot of us ponder ways to improve ourselves. Over the last few weeks, I have been thinking about ways to make the Luck Golf Course have a competitive advantage. It is no secret that the number of golfers is not growing, so we have to make our venue more enticing to the golfer. Over the past 3 years, we have had the opportunity to improve the playing conditions considerably through the generous contributions to our Donation Fund. With the rebuilding of 4 greens, installing over a half mile of drainage, and the removal of several hundred trees, the course now has a new and different look and feel.

Many years ago, I heard a motivational speaker address an audience of golf course superintendents. She had a quote that has stayed with me and helps keep me centered when life, family, and work needs attention. "Elephants don't bite, mosquitoes do." In essence, it's the little things that matter. With that in mind, I have scratched out several details that I would like to see improved upon this upcoming season. This holds true not only on the course but in our course business operations as well. The list, in no particular order:

1. Season long bunker maintenance schedule. With a reduced budget and a large project to finish, bunkers were definitely ignored.
2. Improved regular greens maintenance program. This will include cup changing, verticutting, topdressing, and rolling.
3. Details in edging of trees and cart paths. This includes line trimming and the use of round up.
4. Mowing patterns.Over the course of the season, edges of the greens, tees, and fairways will tend to wander.
5. Improve our customer service with speed and efficiency. This will include social and electronic media.
6. Launching several new marketing campaigns to include a wider customer participation rate.
7. Continue to establish and implement a long term plan for continued financial success.

With that, I wish everyone a Happy New Year.

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